• The Age, Sunday, February 26, 2012 10:39 AM

Another of News Ltd's Australian newspaper groups is to start charging readers of its online content, reports Chris Zappone. Online and mobile phone users will be offered a mix of free and subscription-only content in what's known in the industry as a "freemium" model.

The Herald Sun will become a single brand across all platforms. The company plans to release pricing details in the coming weeks.

It joins News Ltd's The Australian in seeking to charge readers for its online and mobile content. The broadsheet's shift to a partial paywall last October has seen its audience and traffic decline, according to industry data.

Read the whole story at The Age »