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Can Groupon-Like Sales Help Boost Magazines' Circulation?

Newspapers and magazines, experimenting with daily deals sites as a way to increase subscription sales,  have found online flash sales  "a fairly easy and quick way to sign up hundreds of subscribers for between 12 and 24 months," writes Rupal Parekh.

Still, "publishers are wary of getting too excited; they said the deciding factor for whether daily deals are a long-term part of their digital-marketing strategy will be if customers are willing to re-up at a higher price once the deal-priced subscriptions run out."

Read the whole story at Advertising Age »

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