• Wired, Thursday, March 1, 2012 10:24 AM

On Tuesday, Twitter announced that sponsored tweets and accounts would soon be rolling out to the timelines, searches and suggested follows seen by users of the social network’s mobile client apps. Promoted Accounts will appear immediately in user searches and suggestions with the latest updates to Twitter’s official mobile apps for Android and iOS.

Twitter’s Promoted Products are the primary way the company earns money, but promoted trends have had a bad reputation on the mobile app such as last year's Twitter experiment in which content discovery, trending and promoted hashtags appeared in an irremovable black bar at the top of each user’s timeline. The bar was wildly unpopular and was soon removed; now promoted trends and trending topics only appear in the “discover” button of the mobile app.

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