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How 'Country Living' Leverages Pinterest
- Ragan.com, Friday, March 2, 2012 1:39 PM
How can brands most effectively use Pinterest, the social media site gaining more and more buzz? The Web editor of Country Living magazine, Rachel DeSchepper, provides some helpful hints in this post.
Pinterest "users don't want to be inundated with nothing but brand content... so offering a good mix is smart," she tells post author Matt Wilson.
In fact, "more people come to Country Living's site through Pinterest than through Facebook," writes Wilson. That's partly because "Pinterest's users have demonstrated strong interests in a lot of what Country Living covers: home décor, food, and crafts."
