Bigfoot Interactive today announced the availability of several new services designed to help permission-based marketers avoid, limit and quickly detect email delivery problems and the increasing
incidence of "false positives." False positives occur when content and volume-based filters utilized by ISPs and Web-based email providers incorrectly identify requested, opt-in email as unsolicited
commercial email (spam). The services, previously available on an ad hoc basis, feature several new components built directly into Bigfoot Interactive's market-leading technology platform, DREAMSM,
including List Hygiene and Content Scoring, as well as an exclusive standalone automated delivery monitoring service called DREAMonitorSM. List Hygiene enables marketers to suppress and eliminate
potential delivery issues prior to deployment by comparing a client's list to a series of proprietary problem or invalid email addresses compiled by Bigfoot Interactive. Content Scoring, now fully
integrated into DREAMSM, is an extension of Bigfoot Interactive's existing delivery lab and consulting services that allows clients to score their existing copy and creative elements against leading
content-based filters and Bigfoot Interactive's observed best practices. Finally, DREAMonitorSM helps clients manage, monitor and optimize the delivery of mission-critical, permission-based email
messaging across all of the major Internet Service Providers (ISPs) and Web-based email providers, including AOL, MSN, Hotmail, Earthlink, Yahoo!, and several others. Managed by a dedicated staff
overseeing delivery operations and key email gatekeeper relationships, DREAMonitorSM leverages Bigfoot Interactive's comprehensive technology platform and advanced reporting to automatically alert
clients of potential delivery and absorption issues based on deviations from client-specific campaign performance averages or preset rules.