Castells & Asociados Advertising is launching a new TV campaign for Meryvn's, a Target Corp. company. Meryvn's recently selected the agency for the research, strategic, planning and creative services
needed to develop a Hispanic branding concept for a new TV campaign. The agency's work resulted in four new spots that will begin to air this month. Each of the new TV spots features a Hispanic
celebrities and the creative theme of the campaign, La ropa lo hace todo ("the clothes say it all"), portray the clothes instead of the celebrities as the stars of the spots. Each of the spots are
designed to emphasize the impact of the clothes. The spots have recently broken in some of Meryvn's major markets and will run throughout the year.