Disney's FamilyFun magazine has debuted FamilyFun 1·2·3, a special section targeting parents with children three years and younger. The new supplement, which debuts in the magazine's
September issue, is scheduled to appear five times in 2004. The new section replicates the FamilyFun formula of offering developmentally appropriate learning activities for a young audience, with a
healthy dose of creative solutions from real families. Advertisers in the first 1·2·3 include Baby Einstein, Gymboree and Gerber. FamilyFun boasts a rate base of 1.75 million. Its
circulation has grown by at least 100,000 every year since the mag's 1991 debut.