World Golf League To Telemarket

  • August 6, 2003
The World Golf League Inc. said Wednesday that it is launching a telemarketing campaign to more than 4 million pre-qualified golfers. The campaign will be managed by Global Sports Marketing, LLC of Orlando, Florida, and executed by American Leisure Marketing & Technology of Tamarac, Florida, a subsidiary of American Leisure Holdings, Inc. The new campaign will offer the WGL Premier Membership Card, which provides the member with discounts at over 2,500 golf courses worldwide, and several other travel and retail golf discounts. The program has been tested for the last 18 months using a test base of 400,000 golfers. The World Golf League markets a professional golf concept, directly and through licensees in the USA and 27 international venues, which allow average golfers to play for substantial prize money in local and regional tournaments culminating with a PGA-style national event and world championship.

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