EyeWonder on Wednesday announced that Vauxhall Motors, a European division of General Motors and one of the longest established motor manufacturers in the world, has licensed the EYERIS G3TM solution
to stream their TV spots within their online ads and website (www.vauxhall.co.uk) content, promoting the launches of the new Meriva and Signum.
"General Motors is leveraging their TV spots within
their online campaign, reaching the online audience with the same emotive messaging as TV. This allows them to create tremendous synergies between their offline and online campaigns," said Mike
Griffin, executive vice president, sales and marketing for EyeWonder.
Company officials say that using EyeWonder's EyeStudio software to create instant streaming interactive video ads enables
General Motors to deliver the same emotion and impact of its television ads while also drawing upon the interactive power of the Internet.
The EyeMedia platform also streamlines campaign management
by allowing collaboration between designers and account planners. As soon as a campaign goes live, account planners can track its success immediately via reports such as percentage of video
impressions, user interaction rates, percent of video being viewed and other critical campaign metrics.
"The EYERIS G3 tools allow us to quickly and easily utilize our TV assets online for various
applications, including online advertising, emails and our own websites. The solution seamlessly delivers the impact that only true video and audio can communicate to consumers, allowing us to more
effectively achieve our marketing objectives. The EYERIS G3 solution overcomes many of the barriers to providing a high quality, enjoyable consumer experience. The idea of effortlessly reaching the
Internet audience with video and audio is a powerful capability whose time has come," said Paul Fitzpatrick, customer communications manager, carlines, Vauxhall Motors.
In addition to appearing on
Vauxhall's site, the ads are running on several European websites including Autosport, Channel4, GQ magazine, ITV, iVillage (Europe), Guardian, MSN (Europe), Times, Yahoo! (Europe), and Weather.com.