The Direct Marketing Association (The DMA) has released an Executive Summary of International Spam Laws, covering 41 countries and the European Union. The summary is designed to assist DMA members in
complying with applicable laws when marketing abroad.
The new DMA report specifies each nation's opt-in and opt-out practices, and summarizes laws that detail rules for direct and interactive
marketers.
It also explains European Union Directives that will effect marketing practices in 15 European nations beginning November 1, 2003.
"Legitimate email marketers care about the rules,
and play by them, at home and abroad," said H. Robert Wientzen, president & CEO, The DMA.
"By complying with laws governing cross-border e-mail marketing, we will ensure that this valuable new
marketing channel remains viable."
"The summary will lessen the confusion associated with laws governing email marketing abroad," added Charles Prescott, vice president of international business
development and government affairs, The DMA.
"At a glance, marketers will be able to make responsible and lawful decisions with confidence."