The Audit Bureau of Circulations (ABC) and its online auditing entity, ABC Interactive (ABCi), today announced the anticipated August release of the 150th Integrated Publishers Statement (IPS). A
specialized report that differs slightly from the standard ABC Publisher's Statement (which reflects print-based circulation claims), the IPS reports online activity based upon ABCi audits of
Web-based entities. If an ABC publisher member opts to conduct an interactive audit and publish the findings, a text box on the front page of the IPS report will display page impressions and unique
users. Optionally, total advertising impressions may also be reported.