DoubleClick Becomes MicroStrategy Partner

  • August 7, 2003
MicroStrategy Incorporated, a provider of business intelligence software, has announced that DoubleClick Inc. will resell the MicroStrategy Business Intelligence Platform throughout North America as well as distribute it globally as a value-added component of its Ensemble campaign management solution. Officials say that DoubleClick will allow direct marketers and agencies to more effectively plan and execute their customer acquisition and retention programs from a single, easy to use interface. The combined solution is currently being implemented at existing DoubleClick Ensemble customers including a leading Web publisher and a mid-sized furniture retailer.
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