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Countdown to the Upfront (ClickZ)
Last week, we got a sneak peek into marketers' attitude toward the annual buying binge we call the television upfront. At the Association of National Advertisers (ANA) meeting, it was revealed fully
56.6 percent of marketers are dissatisfied with the upfront ad-buying process. New ANA research reports 47 percent of marketers believe current network pricing (determined by the upfront) is unfair.
