While some are speculating that the growth of search marketing is approaching a plateau, there is still plenty of deals to be made in the field and companies like iCrossing are not wasting any time.
Search engine marketing agency iCrossing last Friday announced several new client wins, including FedEx, Brookstone, Quantum, Humana, and Accor North America (comprised of economy lodging brands
Red Roof Inns, Motel 6, and Studio 6).
iCrossing cites its ability to offer complete search engine marketing services as a one-stop shop and their approach to account management as the key reasons
why the companies chose iCrossing as their search marketing agency.
According to iCrossing, search marketing provides a unique benefit to companies seeking new methods to promote their products and
services. Whereas traditional marketing relies on a company aggressively pursuing a prospect, search marketing delivers the prospect to the company. This "reverse direct marketing" approach, a term
iCrossing has trademarked, ensures prospects receive the information they are seeking, while companies receive self-qualified visitors. iCrossing maintains that search marketing tactics enable
companies to maximize their opportunity in front of an audience that is already interested.
The wins are the latest in a series of announcements recently made by iCrossing. The agency officially
opened an office in New York City earlier this month, and also launched new services and product enhancements to complement its core natural search optimization and search media management solutions.
Tracey Kennedy, Director of Account Services for iCrossing, attributes the recent wins to iCrossing's result-centered process and dedicated account management. "iCrossing views its team as an
extension of our client's online marketing department," says Kennedy. "This approach delivers outstanding customer service, while providing clients an integrated search marketing solution."