• by Newswire Report , August 10, 2003

Virgin Radio was ranked the number one commercial Internet Broadcast Station with 269,166 hours of Total Time Spent Listening (TTSL) for the week of July 21, according to Arbitron Internet Broadcast Ratings.

MUSICMATCH Artist Match was the top non-commercial Internet Broadcast Station with 544,310 TTSL for the week. Total Time Spent Listening is the sum total of hours tuned by listeners to a given station or network.

Radio@AOL Network and LAUNCH were the top ranked commercial Internet broadcasters with 5,659,970 and 2,692,144 hours of TTSL respectively. MUSICMATCH was the top ranked non-commercial Internet Broadcaster with 1,664,531 hours of TTSL. The Adsertion Network was the top sales network with 1,162,165 hours of TTSL.

According to Arbitron, the peak listening days were Wednesday, July 23 and Thursday, July 24, with 18% of the week's online listening each day. Also, 77% of weekly online listening took place between 5 a.m. and 5 p.m. Pacific time. Arbitron data also show that 13% of the week's total listening took place during the weekend and 85% of the measured listeners were between the ages of 18 and 54. Unlike the rest of the online landscape where women surfers outnumber men, when it comes to online radio 70% of listeners were men; 30% were women. And, in the U.S., 32% of listeners resided in the South; 31% in the West; 19% in the Northeast; and 18% in the Midwest.