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The 'WSJ' Likes Social Media -- Especially Pinterest

The Wall Street Journal is using text graphically on its Pinterest board, which takes memorable quotes from news stories and makes them look like pull-quotes in a larger story of blurred text.

Two of the paper's social media editors (yes, there are more than one -- interesting) explains the strategy -- and its results -- in this post. Not only are the quotes being repinned, they "also help kickstart conversations amongst readers, something every reporter or editor involved in reader engagement likes to see," writes Elana Zak.

Read the whole story at Mediabistro »

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