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Does Online Advertising Work? (InternetRetailer.com)

  • , Wednesday, August 13, 2003 12 AM
Talk about testing a marketing strategy. Joel Skretvedt, director of Internet marketing and operations for Techno Brands Inc.'s TechnoScout.com, wondered how effective his online advertising was. There's only one way to find out, he reasoned. And so from mid April to mid July, he halted all online advertising.

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