• Convenience Store News , Tuesday, April 3, 2012 10:45 AM

Burger King Brands Inc. is rolling out the broadest expansion of food offerings in its 58-year history. In addition to its signature burger products, there will now be Garden Fresh Salads, Chicken Snack Wraps, Real Fruit Smoothies, Frappés and Crispy Chicken Strips for prices ranging from $1.59 to $4.99.

To back the new offerings, the Miami-based company is launching a major ad campaign starring the likes of David Beckham, Jay Leno, Mary J. Blige, Steven Tyler, and Salma Hayek. To promote the new menu even more, Burger King will deploy sampling trucks across the country beginning April 18.

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