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'NFL' Mag Shuts Down

It's game over for NFL Magazine after just four issues. Dauphin Media Group will cease publishing the mag with the April issue.

A spokesman's statements about the shutdown  -- NFL was a "viable product" and "well received by fans," he says -- doesn't clarify what the problem was.

Writer Nat Ives has some ideas, though, from the less-than-robust performance of the magazine business this year, to the fact that "it wasn't clear yet whether fans wanted a league-owned print treatment, one that might not be able to criticize the head office or star players on subjects such as concussions or bad behavior off the field."

Read the whole story at Advertising Age »

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