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New Social Site: AARP for GenY (ClickZ)

  • , Thursday, March 18, 2004 12 AM
A new invitation-only social networking site hopes to profit by letting marketers reach its young, professional members. SmallPlanet.net, billed by its CEO as a sort of online AARP for the 18-to-35 set, snapped up more than 1,500 members and seven marketing partners since its soft launch Mar. 10.

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