"Digital Envoy's technology supports our goal to provide users with the most relevant content," said CNET Networks associate vice president, information technology Philip Pennie in a press release. "It delivers a reliable, cross-functional business application with the combination of both its geo-targeting and geo-analytical components."
According to Digital Envoy, the IP Intelligence product does not rely on cookies, third-party databases or personally identifiable information about web users. Instead, it utilizes the four billion-strong universe of IP addresses to pinpoint the location of site visitors down to a city level worldwide, as well as identify factors such as connection speed, domain name and zip code.