For online video publishers, Facebook and its newfangled sharing tools offered the promise of increased reach and promotion. As new data reveals, however, their expectations might have been
overblown. “When Facebook made it easy to share what videos you were watching, companies like Socialcam, Metacafe, DailyMotion and Viddy rocketed up the app-charts and saw a sharp increase
in the usage and downloads of these apps,” writes GigaOm’s Om Malik. “Of course, with this friction-less sharing actions came howls of complaints from Facebook’s
users.”
In turn, new AppData.com statistics show a sharp decline in the number of daily active users of these services. Viddy, for example -- which earlier this year latched onto
Facebook’s Open Graph to post videos to people’s timelines -- has fallen off the top of the iOS charts, and is now down to #48 on the iTunes store.
Socialcam is still flying high
at relatively #2 spot, yet, as Malik notes: “Socialcam … is now going to have to find new and novel ways to share … The company made some changes today that are less spammy and
address many of the issues I had brought up in my post yesterday.”