Interactive Agency R/GA took home the highest honor in interactive from the London International Advertising Awards (LIAA) on Monday- the Grand Prize - for Nikelab.com. The site also was the winner
in the Entertainment Category. Another R/GA project, Nikerunning.com, won in the Sports Category. LIAA received 725 entries from around the world for its Interactive Media competition in 26
Categories. There are no gold, silver and bronze medals, only winners and finalists. On winning the awards, Bob Greenberg, chairman and chief creative officer of R/GA stated, "It is a great honor to
be recognized by our peers for interactive work that the they believe to be innovative. Because interactive is such a new medium, we are always looking to create exciting, unique results for our
clients, in this case Nike. I believe these projects deliver on that promise."