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New Membership Model Works For National Journal Group

  • Adweek, Thursday, May 24, 2012 1:45 PM

Nine months ago, Atlantic Media’s National Journal Group took the bold step of converting the politics and policy publisher’s individual subscription model to one based on membership in hopes of growing revenue and loyalty. The offering was unusual in a few ways: annual fees would go as high as $25,000 for access to various publications and services, but they would be negotiable—and Atlantic Media owner David Bradley even offered to pick up the tab for members if they were having a bad financial year.

Now, the National Journal reports having signed up 600 members out of 1,500 the company identified as prospectives, putting it well on the way to growing membership revenue 20% this year over 2011, group president Andy Sareyan said.



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