- Adweek, Friday, June 1, 2012 4:05 PM
Contrary to popular opinion, Millennials haven't abandoned all print publications; they're actually reading more fashion/beauty, men's, celebrity and business magazines than ever before,
according to a Conde Nast study.
Celebrity pubs tracked the biggest increase (more than double) in readership among 18-to-24-year-olds compared to 2001, with those in the fashion/beauty
category up by more than 50%.
Other magazine categories -- newsweeklies and women's service -- have lost ground in the past 20 years for readers 18 to 24.
Read the whole story at Adweek »