• by Tyler Loechner , June 19, 2012

Apsalar, a San Francisco-based “mobile engagement management” solutions provider, Tuesday announced a free mobile marketing ROI tool for marketers. The tool, called Campaign Source Insights, will allow marketers to track their advertising campaigns and revenue generated from all traffic sources in one location.

“We’ve seen strong demand from our advertising customers for this,” stated Chris Dury, CEO of GetJar, a free app store located in Silicon Valley. Dury calls Campaign Source Insights a “game changer for the mobile app industry.”