• September 9, 2003

PRIMEDIA's Automobile magazine has launched a fourth-quarter print ad campaign targeting automotive and advertising trades. The campaign, which will run in Adweek, Brandweek, Mediaweek, Automotive News and Advertising Age, revolves around the theme "what kind of car are you?" In a press release, PRIMEDIA Consumer Automotive Group president Lou Mohn said the campaign is intended to highlight the connection Automobile has with its readers. "They are passionate enthusiasts who strongly identify with the magazine's editorial," he explained. "It is this level of involvement that allows us to provide advertisers with innovative programs and packages that impact the bottom line and connect with the consumer." Automobile will support the campaign with additional marketing programs and events in Los Angeles, Detroit and New York.