Court TV Online, parent of CourtTV.com, Crime Library and The Smoking Gun, has tapped Real Media for ad serving. The company will use 24/7 Real Media's Open AdStream Central as its exclusive ad
server. According to a press release, Court TV Online switched to Open AdStream Central in order to improve its ad targeting. "24/7 Real Media was very professional throughout our evaluation period,
allowing us to test Open AdStream on our timetable," said Court TV Online vice president Tom Fitzharris. "We found the training and transition period to be very smooth and easy. Even moving up our
start date at the last minute proved to be no problem." Court TV Online sites currently generate an average of more than 80 million page views and nearly three million unique visitors per month.
Other Open AdStream Central users include World Wrestling Entertainment, YellowPages.com, Jupiter Media and Forbes.com.