WebSideStory has teamed with Salesforce.com to complete a planned technology integration that enables joint clients to completely close the loop on their online marketing campaigns. According to the
companies, the newly integrated HitBox Enterprise connects web visitor behavior with offline customer conversions captured in salesforce.com. By tying the two pieces together, marketers can better
manage online budgets, evaluate campaign effectiveness in driving leads and measure the quality of these leads. "This is what marketers have been waiting for: the ability to get a complete 360-degree
view," said Rand Schulman, chief marketing officer for WebSideStory, in a press release. "Just as importantly, this integration is automatic and seamless, requiring no IT resources."