• by Tyler Loechner , June 28, 2012

BlueKai on Tuesday named Cory Treffiletti its first Senior Vice President for marketing. The appointment is effective immediately. Treffiletti will oversee all marketing strategies for the company's data and platform offerings.

Treffiletti joins the Cupertino, Calif. data-driven marketing agency with nearly 20 years of experience in the digital media landscape. The company says that he will be working most closely with Omar Tawakol, BlueKai's CEO.

Tawakol said the appointment will allow BlueKai to "continue our rapid growth and fuel our success over the coming years."

In an earlier statement, Tawakol said, "Cory has distinguished himself as an innovative thinker with a creative mind, [and] I’m confident that he will play a vital role in optimizing mindshare in this rapidly expanding market for BlueKai and am very pleased to have him on board.”

"BlueKai is a pioneer in the data space," said Trefiletti in the statement. "I'm excited to be here because I see the potential, I understand the landscape and I know I can bring my industry background to bear."

One of the short term goals for BlueKai and Treffiletti will be to give a better definition of their category so that marketers and publishers will understand all of the benefits of working with BlueKai. "I look forward to people seeing and hearing about BlueKai," stated Trefiletti.

Trefiletti joins the company at a time in which the intersection between Big Data and marketing is growing. Treffiletti's appointment allows BlueKai to "maintain significant leadership against the competition," said Tawakol. "We are finding more and more companies entering the space and copying our model of solving challenges around data."

Treffiletti says that he will be staying in San Francisco. He also plans to continue writing the weekly Online Spin for MediaPost as he has been for the last 11 years.