Cory Treffiletti

Articles by Cory All articles by Cory

• Media Curation Is The Open Web Fighting Back in Media Insider on 05/06/2026
  

  Curation is not a new layer of technology, but a philosophical shift. For many years, programmatic optimized for reach. Curation optimizes for relevance.

• The Agentic Agency Is Coming For Consultants, Too in Media Insider on 04/29/2026
  

  The agentic agency model doesn't just change who can compete. It changes the entire look of the competition.

• How GEO Is Just Content Marketing On Steroids in Media Insider on 04/22/2026
  

  Content marketers know authoritative writing earns attention. GEO adds a layer of technical specificity that content marketers alone don't always bring.

• Are We Witnessing The Death Of The Media Plan? in Media Insider on 04/15/2026
  

  The media plan was a tool, and like every tool in this industry, it will be replaced by a better one.

• The Ever-Changing Role Of The Upfront In 2026 in Media Insider on 04/08/2026
  

  The upfront was always a bet on where audiences will be. The answer to that question continues to change.

• Creators Are The New Broadcasters, But The Industry Isn't Ready For Them in Media Insider on 04/01/2026
  

  Creators are not a one-and-done channel. Give them room to interpret your brand honestly.

• The Secret to Great Marketing Is... in Media Insider on 03/25/2026
  

  Consumers like to be educated, not sold. Today's audience is more advanced and knows the difference.

• Why You CAN Spell 'Air' Without AI in Media Insider on 03/18/2026
  

  Rewatching the movie "Air," I saw a lesson in how our business will always require real people to make it work.

• B2B Marketing (And Media) Ain't Easy in Media Insider on 03/11/2026
  

  You have to be more creative, more targeted, more of most things that make B2C marketing work well.

• Why Micro Transformation With AI Is So Important in Media Insider on 03/04/2026
  

  You should empower your team to identify small changes and iterate in a manner that shows impact in a more immediate time frame.

Comments by Cory All comments by Cory

• 2024: A Media Insider Review by Gord Hotchkiss (Media Insider on 01/07/2025)
  

  This was a great post to recap the year, Gord.  I can't wait to see what we do this year! :-) 

• The Biggest Changes In 'TV' May Not Be What You Think by Cory Treffiletti (Media Insider on 05/22/2024)
  

  Roger - not to be too self-promotional, but check out our company at www.rembrand.com and a company called memorable.io for initial examples.

• The Future Of Digital Advertising Will Be Non-Standard by Dave Morgan (Media Insider on 12/07/2023)
  

  I am!  :-)

• Is Disney Trying To Reset The Playing Field In TV? by Cory Treffiletti (Media Insider on 07/26/2023)
  

  Product placement, jersey sponsorships and more!

• More Than Just Teen Spirit: The Moment Nirvana Changed My Life by Cory Treffiletti (Media Insider on 03/01/2023)
  

  I remember the first time i saw a Guns N Roses patch on the back of a jean jacket.  It was on a guy in my school and he was a hard-edged guy.  That being said he was a musical trail blazer too.

• Do We Really Need Twitter? by Cory Treffiletti (Media Insider on 12/21/2022)
  

  You are pretty upset about my column, Dan.  I am sorry to hear that.  If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost.  What i write is my personal opinion, which works well in a column such as this one.  I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well.  Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion.  I just think Twitter has run its course and some other platform could step in at some point.  Just ask MySpace.

• An Ode To Email (And Yes, It Rhymes) by Cory Treffiletti (Media Insider on 08/17/2022)
  

  Is that bad?  I have to have some fun when i write :-)

• Are All Video Views Created Equal? by Cory Treffiletti (Media Insider on 09/15/2020)
  

  Hey Ed.  As always, i value your opinion.  I do have to disagree on the video views.  Online is still a lean forward medium whereas broadcast is still a lean back.  I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement.  In broadcast, I can pick up my phone and stop paying attention at any minute.  Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.

• Relationships Key To Your Personal, Professional Growth by Cory Treffiletti (Media Insider on 02/12/2020)
  

  Nice to see your name in my inbox Lee!

• Empowering A Decision-Oriented Company Culture by Cory Treffiletti (Media Insider on 12/06/2017)
  

  Paula Lynn.   I don't know what to say.  This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb.  Thanks!  :-)

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