Cory Treffiletti

Articles by Cory All articles by Cory

• The Snowballing Sentiment About Silicon Valley Bank On Social Media in Media Insider on 03/15/2023
  

  All that conjecture only served to create stress and anxiety over the weekend, adding fuel to an already frightening situation for many.

• Words That Start-Ups Should Live By in Media Insider on 03/08/2023
  

  "Revenue is vanity, profit is sanity, and cash is king."

• More Than Just Teen Spirit: The Moment Nirvana Changed My Life in Media Insider on 03/01/2023
  

  As one of my college professors said, "If you want to be a great marketer, study all you can about popular culture."

• Product Placement In The Golden Age Of Video in Media Insider on 02/22/2023
  

  There are a bunch of agencies, platforms and marketplaces dedicated to enabling product placement as this entire category begins to take off.

• Is The Agency Lifestyle Changing? in Media Insider on 02/15/2023
  

  When I worked in an agency, there was a culture of excitement and dedication. How to maintain that when balancing work from anywhere?

• AI As Strategic Partner In My Day-To-Day Life in Media Insider on 02/08/2023
  

  Using AI to create the first draft of a blog post, or a first pass at the script for a TV commercial, is great because it gives me something to respond to.

• Is The Government REALLY Going After Google? in Media Insider on 02/01/2023
  

  No. Quite frankly, the folks in the House and in the Senate lack the depth of understanding required for following up with a real investigation.

• Never Get Comfortable in Media Insider on 01/25/2023
  

  To survive in a continually changing landscape, settle in with some level of discomfort and always ask, "Is there a different way to do this?"

• The Future Of 'Star Wars' in Media Insider on 01/18/2023
  

  "Star Wars'" future seems to lie with Disney+'s "Andor," which is set in that universe, but does not address any of the original narratives.

• There's No 'AI' in Cory, But AI Is Everywhere Else in Media Insider on 01/11/2023
  

  2023 will be the year artificial intelligence becomes enabled for everyday life, from restaurants to every other kind of workplace.

Comments by Cory All comments by Cory

• More Than Just Teen Spirit: The Moment Nirvana Changed My Life by Cory Treffiletti (Media Insider on 03/01/2023)
  

  I remember the first time i saw a Guns N Roses patch on the back of a jean jacket.  It was on a guy in my school and he was a hard-edged guy.  That being said he was a musical trail blazer too.

• Do We Really Need Twitter? by Cory Treffiletti (Media Insider on 12/21/2022)
  

  You are pretty upset about my column, Dan.  I am sorry to hear that.  If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost.  What i write is my personal opinion, which works well in a column such as this one.  I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well.  Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion.  I just think Twitter has run its course and some other platform could step in at some point.  Just ask MySpace.

• An Ode To Email (And Yes, It Rhymes) by Cory Treffiletti (Media Insider on 08/17/2022)
  

  Is that bad?  I have to have some fun when i write :-)

• Are All Video Views Created Equal? by Cory Treffiletti (Media Insider on 09/15/2020)
  

  Hey Ed.  As always, i value your opinion.  I do have to disagree on the video views.  Online is still a lean forward medium whereas broadcast is still a lean back.  I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement.  In broadcast, I can pick up my phone and stop paying attention at any minute.  Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.

• Relationships Key To Your Personal, Professional Growth by Cory Treffiletti (Media Insider on 02/12/2020)
  

  Nice to see your name in my inbox Lee!

• Empowering A Decision-Oriented Company Culture by Cory Treffiletti (Media Insider on 12/06/2017)
  

  Paula Lynn.   I don't know what to say.  This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb.  Thanks!  :-)

• Why Voice-Activated AI Will Become Your New BFF by Cory Treffiletti (Media Insider on 09/06/2017)
  

  Thanks Alison - i will check this out!

• Let's Make Marketing Simple(r) by Cory Treffiletti (Media Insider on 07/26/2017)
  

  For the purposes of clarification, that was not a register mark.  That was a play on words to make things simple, or simpler than they are at the very least.  

• What Makes A Bad Salesperson (Hint: See Below)? by Cory Treffiletti (Online Spin on 06/29/2016)
  

  You miss the point in making an assumption that i want a "seasoned pro".  I am simply asking that salespeople attempt to get SOMETHING right.  At least my name, maybe the company i work for and possibly an idea of what my objectives are before pretending to know me.  At least ask a question and listen before jumping into a pitch.  This is not about ego and if you think it is, then you completely missed the point, hence using the comments to make a sales pitch.

• What Makes A Bad Salesperson (Hint: See Below)? by Cory Treffiletti (Online Spin on 06/29/2016)
  

  Just saw your note Eric - good catch.  Unfortunately Oracle is a very big company and the Marketing Cloud doesn't report into my organization.  My opinions are mine and my team reflets my opinions.

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