
Cory Treffiletti
Member since February 2002Contact Cory- SVP, Marketing Executive FIS
- http://www.FISglobal.com
- Facebook: http://www.facebook.com/treffiletti
- LinkedIn: http://www.linkedin.com/profile?viewProfile=&key=25723488&locale=en_US&trk=tab_pro
- Twitter: ctreff
- Austin Texas
- 94596 USA
Cory has been a successful marketer, thought leader and change agent since 1995. During his career he has been an entrepreneur orchestrating 6 exits, and has also helped transform large companies as they become more data-driven, digital-first and consumer-oriented. Cory helped define the digital ad industry with early stage leadership in companies such as i-Traffic, Freestyle Interactive and Carat. He has also been an executive marketer in companies such as BlueKai, Voicea, Oracle and Cisco and is currently SVP Marketing at FIS (www.FIS global.com). Cory authored a book called “Internet Ad Pioneers” and has been a weekly columnist for Mediapost since 2000.
Articles by Cory All articles by Cory
- The Snowballing Sentiment About Silicon Valley Bank On Social Media in
Media Insider on
03/15/2023
All that conjecture only served to create stress and anxiety over the weekend, adding fuel to an already frightening situation for many.
- Words That Start-Ups Should Live By in
Media Insider on
03/08/2023
"Revenue is vanity, profit is sanity, and cash is king."
- More Than Just Teen Spirit: The Moment Nirvana Changed My Life in
Media Insider on
03/01/2023
As one of my college professors said, "If you want to be a great marketer, study all you can about popular culture."
- Product Placement In The Golden Age Of Video in
Media Insider on
02/22/2023
There are a bunch of agencies, platforms and marketplaces dedicated to enabling product placement as this entire category begins to take off.
- Is The Agency Lifestyle Changing? in
Media Insider on
02/15/2023
When I worked in an agency, there was a culture of excitement and dedication. How to maintain that when balancing work from anywhere?
- AI As Strategic Partner In My Day-To-Day Life in
Media Insider on
02/08/2023
Using AI to create the first draft of a blog post, or a first pass at the script for a TV commercial, is great because it gives me something to respond to.
- Is The Government REALLY Going After Google? in
Media Insider on
02/01/2023
No. Quite frankly, the folks in the House and in the Senate lack the depth of understanding required for following up with a real investigation.
- Never Get Comfortable in
Media Insider on
01/25/2023
To survive in a continually changing landscape, settle in with some level of discomfort and always ask, "Is there a different way to do this?"
- The Future Of 'Star Wars' in
Media Insider on
01/18/2023
"Star Wars'" future seems to lie with Disney+'s "Andor," which is set in that universe, but does not address any of the original narratives.
- There's No 'AI' in Cory, But AI Is Everywhere Else in
Media Insider on
01/11/2023
2023 will be the year artificial intelligence becomes enabled for everyday life, from restaurants to every other kind of workplace.
Comments by Cory All comments by Cory
- More Than Just Teen Spirit: The Moment Nirvana Changed My Life
by
Cory Treffiletti
(Media Insider on
03/01/2023)
I remember the first time i saw a Guns N Roses patch on the back of a jean jacket. It was on a guy in my school and he was a hard-edged guy. That being said he was a musical trail blazer too.
- Do We Really Need Twitter?
by
Cory Treffiletti
(Media Insider on
12/21/2022)
You are pretty upset about my column, Dan. I am sorry to hear that. If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost. What i write is my personal opinion, which works well in a column such as this one. I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well. Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion. I just think Twitter has run its course and some other platform could step in at some point. Just ask MySpace.
- An Ode To Email (And Yes, It Rhymes)
by
Cory Treffiletti
(Media Insider on
08/17/2022)
Is that bad? I have to have some fun when i write :-)
- Are All Video Views Created Equal?
by
Cory Treffiletti
(Media Insider on
09/15/2020)
Hey Ed. As always, i value your opinion. I do have to disagree on the video views. Online is still a lean forward medium whereas broadcast is still a lean back. I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement. In broadcast, I can pick up my phone and stop paying attention at any minute. Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.
- Relationships Key To Your Personal, Professional Growth
by
Cory Treffiletti
(Media Insider on
02/12/2020)
Nice to see your name in my inbox Lee!
- Empowering A Decision-Oriented Company Culture
by
Cory Treffiletti
(Media Insider on
12/06/2017)
Paula Lynn. I don't know what to say. This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb. Thanks! :-)
- Why Voice-Activated AI Will Become Your New BFF
by
Cory Treffiletti
(Media Insider on
09/06/2017)
Thanks Alison - i will check this out!
- Let's Make Marketing Simple(r)
by
Cory Treffiletti
(Media Insider on
07/26/2017)
For the purposes of clarification, that was not a register mark. That was a play on words to make things simple, or simpler than they are at the very least.
- What Makes A Bad Salesperson (Hint: See Below)?
by
Cory Treffiletti
(Online Spin on
06/29/2016)
You miss the point in making an assumption that i want a "seasoned pro". I am simply asking that salespeople attempt to get SOMETHING right. At least my name, maybe the company i work for and possibly an idea of what my objectives are before pretending to know me. At least ask a question and listen before jumping into a pitch. This is not about ego and if you think it is, then you completely missed the point, hence using the comments to make a sales pitch.
- What Makes A Bad Salesperson (Hint: See Below)?
by
Cory Treffiletti
(Online Spin on
06/29/2016)
Just saw your note Eric - good catch. Unfortunately Oracle is a very big company and the Marketing Cloud doesn't report into my organization. My opinions are mine and my team reflets my opinions.

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