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Cory Treffiletti

Member since February 2002Contact Cory

Cory Treffiletti is the Chief Marketing Officer for Voicera. Cory has pioneered digital and data-driven marketing efforts as the CMO (VP) for Oracle's Data Cloud and CMO (SVP) for BlueKai, the leading cloud-based, marketing data management platform. Cory has been a thought leader, executive and business driver in the digital media landscape since 1994 helping build successful companies such as i-Traffic, Freestyle Interactive, and Carat (Aegis). He has written a weekly column on digital marketing since 2000 for MediaPost's OnlineSPIN and Media Insider column as well as published a book called Internet Ad Pioneers (available on . He currently serves on the board of the Data & Marketing Association (DMA) and is a graduate of the Newhouse School for Public Communications at Syracuse University.

Articles by Cory All articles by Cory

  • Following The White Whale Of A Successful PR Strategy in Media Insider on 01/10/2018

    I wanted to take a second to recognize the hard work done this week by the illustrious folks engaged in the battle for good PR, facing enormous challenge as they try to engineer marketers' big "coming out" week.

  • Authenticity In 2018 in Media Insider on 01/03/2018

    I'm kicking off 2018 with a single word: authentic. Authenticity is an important thing. It's required when you are building a brand, whether that's a personal or a corporate one.

  • Dear Ad Techs: You Don't Speak The Language Of Marketers in Media Insider on 12/27/2017

    n 2017, I made a big shift. I moved out of the ad and marketing tech space and became a more traditional mainstream tech marketer. In doing so, I realized the adtech and martech industries are in a bit of a pickle - a fact that only becomes crystal-clear when you remove yourself from the day-to-day of it all.

  • Inside the New 'Ethics Economy' in Media Insider on 12/20/2017

    I read a pretty fair amount, and these days there's a lot to read. I just read an article describing the "ethics economy," a term that sums up exactly what's going on in the U.S. today. Politicians, entertainers and corporate executives are finally being held to task for irresponsible and offensive actions they've taken over the course of many, many years. This is giving birth to the ethics economy, which feels like a tipping point.

  • Why You'll Be Talking To Your Devices More In 2018 in Media Insider on 12/13/2017

    The biggest trend to look forward to in 2018 is how voice is transforming the way we interact with our devices. This trend is taking hold because we've reached a clear tipping point in technology development: humans no longer have to learn the language of machines to create actions. Instead, machines have learned the language of humans. This means you can effectively talk to your machine and ask it to do things rather than having to type things in to request actions.

  • Empowering A Decision-Oriented Company Culture in Media Insider on 12/06/2017

    What's your company culture like? Culture is a hot topic right now. With unemployment rates heading lower and lower, there's increased competition for high quality employees. The best employees are looking at many elements to determine where they want to work, and culture is among the most important, along with compensation and a chance to learn. The best cultures are oriented around empowerment decision-making - where there's never a sense of fear around making decisions.

  • 3 Things You'll Be Talking About In 2018 in Media Insider on 11/29/2017

    More automation, more voice technology, less blockchain: Here are my predictions for what you can look forward to in 2018.

  • Is Original Programming Worth Billions Of Dollars? in Media Insider on 11/22/2017

    I see the news tout the volume of spending by companies like Netflix, HBO, Hulu and Amazon for original programming, but is there ROI against these massive spends? Will companies ever recoup these costs?

  • Business-Meeting Etiquette Lessons in Media Insider on 11/15/2017

    The landscape of business etiquette is deep and nuanced, so I can understand if not everyone understands it all. But there's one area I think everyone should be clear on: business-meeting etiquette.

  • Will Blockchain Go The Way Of Virtual Worlds? in Media Insider on 11/08/2017

    I hear blockchain is a big deal these days. I've had it explained to me by about a dozen people in just the last week, but the hype on it is so high that it smells a bit overinflated. To me it seems like the"virtual worlds" a few years back, when companies like Second Life were everywhere and every brand was trying to develop its virtual presence.

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