Cory Treffiletti
Member since February 2002Contact Cory- Chief Marketing Officer Rembrand
- www.rembrand.com
- Facebook: http://www.facebook.com/treffiletti
- LinkedIn: https://www.linkedin.com/in/ctreff/
- Twitter: ctreff
- Austin Texas
- 94596 USA
Cory is a data-driven storyteller who practices marketing and maintains a hobby in music. Currently Chief Marketing Officer of Rembrand, he is revolutioning the video advertising space. He was previously SVP of marketing for FIS, a large fintech. He has been a serial entrepreneur and CMO with companies such as Voicea (AI platform sold to Cisco) and BlueKai (data platform sold to Oracle). He was also CMO for the Oracle Data Cloud, which acquired 5 companies to become the leading data solution for advertisers. He has also been a consultant and agency veteran with successful exits to Omnicom and Carat, as well as an author of "Internet Ad Pioneers" and a newsletter called Original Digital (originaldigital.org). All this in addition to writing for Mediapost weekly since 2000.
Articles by Cory All articles by Cory
- The Open Web Is About To Become More Valuable (Again) in
Media Insider on
10/30/2024
Marketers are looking more and more at contextual placements and relying less and less on pure audience targeting.
- The Subscription Economy -- And Its Possible Impact On Media in
Media Insider on
10/23/2024
Subscriptions create recurring revenue and customer loyalty -- and can also create an entirely new form of media that some advertisers take advantage of, but many overlook.
- Why Are You Embarrassed To Be A Media Planner? in
Media Insider on
10/16/2024
When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?
- Nirvana, Wu-Tang: Most Iconic Brands Of The '90s in
Media Insider on
10/09/2024
The marketer in me absolutely loves that these brands are being resurrected and used to convey something to a new generation.
- Are You Measuring Attention Properly? in
Media Insider on
10/02/2024
Attention is primarily a media metric that factors in creative, content and context.
- Why Are Planners Still Using Excel? in
Media Insider on
09/25/2024
It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.
- The Search For Truth In Advertising in
Media Insider on
09/18/2024
My kids believe all channels equally, and it is my job as a parent to teach them to be critical of what they are being shown.
- 30-Second Spots Aren't Dead - We Just Use Them The Wrong Way in
Media Insider on
09/11/2024
It's the desire to be greedy and insert more commercial interruptions while charging for subscriptions that will be the death of the model.
- The Lost Art Of Eye Contact in
Media Insider on
09/04/2024
50% of work-related engagement, if not more, is now done over screens, and most people look at the screen rather than into a camera for these conversations.
- The Unintended Consequence Of Third-Party Cookies Sticking Around in
Media Insider on
08/28/2024
More advertisers are using contextual advertising to find the right audience, and using data to find context that's not obvious but presents high overlap with desired target.
Comments by Cory All comments by Cory
- The Biggest Changes In 'TV' May Not Be What You Think
by
Cory Treffiletti
(Media Insider on
05/22/2024)
Roger - not to be too self-promotional, but check out our company at www.rembrand.com and a company called memorable.io for initial examples.
- The Future Of Digital Advertising Will Be Non-Standard
by
Dave Morgan
(Media Insider on
12/07/2023)
I am! :-)
- Is Disney Trying To Reset The Playing Field In TV?
by
Cory Treffiletti
(Media Insider on
07/26/2023)
Product placement, jersey sponsorships and more!
- More Than Just Teen Spirit: The Moment Nirvana Changed My Life
by
Cory Treffiletti
(Media Insider on
03/01/2023)
I remember the first time i saw a Guns N Roses patch on the back of a jean jacket. It was on a guy in my school and he was a hard-edged guy. That being said he was a musical trail blazer too.
- Do We Really Need Twitter?
by
Cory Treffiletti
(Media Insider on
12/21/2022)
You are pretty upset about my column, Dan. I am sorry to hear that. If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost. What i write is my personal opinion, which works well in a column such as this one. I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well. Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion. I just think Twitter has run its course and some other platform could step in at some point. Just ask MySpace.
- An Ode To Email (And Yes, It Rhymes)
by
Cory Treffiletti
(Media Insider on
08/17/2022)
Is that bad? I have to have some fun when i write :-)
- Are All Video Views Created Equal?
by
Cory Treffiletti
(Media Insider on
09/15/2020)
Hey Ed. As always, i value your opinion. I do have to disagree on the video views. Online is still a lean forward medium whereas broadcast is still a lean back. I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement. In broadcast, I can pick up my phone and stop paying attention at any minute. Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.
- Relationships Key To Your Personal, Professional Growth
by
Cory Treffiletti
(Media Insider on
02/12/2020)
Nice to see your name in my inbox Lee!
- Empowering A Decision-Oriented Company Culture
by
Cory Treffiletti
(Media Insider on
12/06/2017)
Paula Lynn. I don't know what to say. This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb. Thanks! :-)
- Why Voice-Activated AI Will Become Your New BFF
by
Cory Treffiletti
(Media Insider on
09/06/2017)
Thanks Alison - i will check this out!
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