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Cory Treffiletti

Member since February 2002Contact Cory

Cory Treffiletti is the Chief Marketing Officer for Voicera. Cory has pioneered digital and data-driven marketing efforts as the CMO (VP) for Oracle's Data Cloud and CMO (SVP) for BlueKai, the leading cloud-based, marketing data management platform. Cory has been a thought leader, executive and business driver in the digital media landscape since 1994 helping build successful companies such as i-Traffic, Freestyle Interactive, and Carat (Aegis). He has written a weekly column on digital marketing since 2000 for MediaPost's OnlineSPIN and Media Insider column as well as published a book called Internet Ad Pioneers (available on . He currently serves on the board of the Data & Marketing Association (DMA) and is a graduate of the Newhouse School for Public Communications at Syracuse University.

Articles by Cory All articles by Cory

  • Business-Meeting Etiquette Lessons in Media Insider on 11/15/2017

    The landscape of business etiquette is deep and nuanced, so I can understand if not everyone understands it all. But there's one area I think everyone should be clear on: business-meeting etiquette.

  • Will Blockchain Go The Way Of Virtual Worlds? in Media Insider on 11/08/2017

    I hear blockchain is a big deal these days. I've had it explained to me by about a dozen people in just the last week, but the hype on it is so high that it smells a bit overinflated. To me it seems like the"virtual worlds" a few years back, when companies like Second Life were everywhere and every brand was trying to develop its virtual presence.

  • Gauging A Growth Vs. Harvest Company in Media Insider on 11/01/2017

    This is the time of year when many of you are considering what you're going to be doing next year. As we edge toward the holidays, people become introspective, which sometimes leads to evaluating their career. There are lots of questions to ask yourself about what you want to be doing, but one of the most crucial is, what stage of company are you going to join? That stage influences the kind of work you'll be doing and the company's culture. There are many stages in the growth of a company. You may think I'm talking about start-up vs. established, but actually the categories I want to address are growth versus harvest.

  • FOMO: More Than A Feeling in Media Insider on 10/25/2017

    A new buzzword has popped up that describes a state of mind I had never leveraged in marketing before: FOMO, the fear of missing out. This fear stems from our "connected everywhere" lifestyle. With literally everything a click away, people are tempted to check in all the time, afraid something important could happen and they would miss it.

  • Balancing Owned, Earned and Paid Media Ain't Easy in Media Insider on 10/18/2017

    In marketing circles, the current construct for developing a strategy revolves around paid, earned and owned media. This is a useful model to start with, but it doesn't provide enough granularity around timing. A strong strategy for marketing campaign development requires you think how these three areas interact and at what time you should be launching each phase.

  • The Good And The Bad Of Positioning Around AI in Media Insider on 10/11/2017

    AI is the buzzword of the moment. As the the hype gets greater and greater, it becomes challenging to sort through the noise. Let me help you out with that.

  • Taylor Swift Highlights The Great Polarity In Media Today in Media Insider on 10/04/2017

    When did Taylor Swift become the second most powerful person in social media? We all know who the most powerful person is in social right now. I refuse to talk about this today because it'll just get me upset. I would much rather talk about the person who has the next-most influence: Taylor Swift.Swift is obviously a real person who puts out real music that connects with millions and millions of people. Whether you like her or not, she does write some catchy stuff. I myself prefer something with a little more grit, but I respect what she does, and my kids love her. All that being said, Swift is also a shining example of everything that is good and bad in media today.

  • What's Going On Out There? in Media Insider on 09/27/2017

    We are arguing about whether our citizens have the right to protest peacefully (they do). We are arguing about whether sports teams should be engaged in politics or not, and whether politicians should be engaged with sports teams. We are arguing about whether sports teams should visit the White House or not. We are arguing so much that we are missing out on the fact that a few million people are in very dire straits and our country doesn't appear to be doing much to help any of them.

  • Are You The Smartest Person In The Room? (Hint: No) in Media Insider on 09/20/2017

    Are you the smartest person in the room? I can pretty much never say yes - but more often than not, I can tell who in the room thinks they are. Inevitably, they want everyone else to think it, too. It's an unattractive quality in a co-worker and one that creates lots of unnecessary tension.

  • We CAN'T Relax -- And It's Because Of The News in Media Insider on 09/13/2017

    When I was in college, I took some journalism classes (that's kind of a requirement at Syracuse) and I was taught that journalists are responsible for the fair and accurate reporting of the news. Journalism was a noble profession. And the evening news anchors were able to separate their personal opinions from the facts of the day. These days we live in a world where journalists are unable to separate fact from opinion. As a matter of fact, our world discourages that separation, instead fostering the opportunity for journalists to become pundits and to embrace more sensational types of reporting. It's the same environment that has fostered the expansion of fake news and made it very difficult for everyday people to separate reality TV from what's real.

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