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Cory Treffiletti

Member since February 2002Contact Cory

Cory Treffiletti is the Chief Marketing Officer for Voicera. Cory has pioneered digital and data-driven marketing efforts as the CMO (VP) for Oracle's Data Cloud and CMO (SVP) for BlueKai, the leading cloud-based, marketing data management platform. Cory has been a thought leader, executive and business driver in the digital media landscape since 1994 helping build successful companies such as i-Traffic, Freestyle Interactive, and Carat (Aegis). He has written a weekly column on digital marketing since 2000 for MediaPost's OnlineSPIN and Media Insider column as well as published a book called Internet Ad Pioneers (available on . He currently serves on the board of the Data & Marketing Association (DMA) and is a graduate of the Newhouse School for Public Communications at Syracuse University.

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  • Are You The Smartest Person In The Room? (Hint: No) in Media Insider on 09/20/2017

    Are you the smartest person in the room? I can pretty much never say yes - but more often than not, I can tell who in the room thinks they are. Inevitably, they want everyone else to think it, too. It's an unattractive quality in a co-worker and one that creates lots of unnecessary tension.

  • We CAN'T Relax -- And It's Because Of The News in Media Insider on 09/13/2017

    When I was in college, I took some journalism classes (that's kind of a requirement at Syracuse) and I was taught that journalists are responsible for the fair and accurate reporting of the news. Journalism was a noble profession. And the evening news anchors were able to separate their personal opinions from the facts of the day. These days we live in a world where journalists are unable to separate fact from opinion. As a matter of fact, our world discourages that separation, instead fostering the opportunity for journalists to become pundits and to embrace more sensational types of reporting. It's the same environment that has fostered the expansion of fake news and made it very difficult for everyday people to separate reality TV from what's real.

  • Why Voice-Activated AI Will Become Your New BFF in Media Insider on 09/06/2017

    The phrase "Don't listen to what I say - watch what I do" is quickly becoming obsolete, because we're experiencing a radical shift in technology where what you say will directly influence what you do. It's the emerging space of voice-activated AI.

  • Amazon Starts Disrupting Grocery Store Loyalty Programs! in Media Insider on 08/30/2017

    Amazon and Whole Foods was a shock to many people (myself included), but now that the dust has settled, it's clear this marriage is step towards the disruption of another age-old category - grocery loyalty programs.

  • Evaluating Your Content Management Solutions in Media Insider on 08/23/2017

    The world has moved from a brand-centric broadcast mentality to a customer-centric content marketing strategy. That means you have to create content even more customized to the needs of your audience, and you need to be able to distribute that content across any channel, fully acknowledging that the number of possible channels is always increasing.

  • State Of The App: Starbucks Vs. Peet's Coffee & Tea in Media Insider on 08/16/2017

    A tale of two coffee shops and their respective mobile experiences. One is a literal business school case study in how to do it, while the other is slightly less so.

  • Identity Is Not A Strategy in Media Insider on 08/09/2017

    Many companies in data and analytics are hanging their hats on identity and the promise of connecting people across multiple platforms in an effort to further deliver "people-based marketing," which might be the buzziest buzzword of 2018. The core concept is solid, but identity connection is at best one area of tactical requirement to implement a true strategic effort. A strategy for people-based marketing requires scale in recognizing the people you are trying to identify, accuracy across all the channels where your audience might be, and integrations to activate that audience.

  • Is Attribution Like Religion? in Media Insider on 08/02/2017

    What do you believe? Analytics and attribution in advertising are similar to religion. You have to believe in one approach based on the result of how it makes you feel, and you stick with it for a long time. Maybe somewhere along the way you make a switch, but not without much consternation and debate. For an attribution model to work, you have to have faith.

  • Let's Make Marketing Simple(r) in Media Insider on 07/26/2017

    Marketing at its most atomic level is very simple - but we tend to overlook the simplicity and create complication that bogs us down. I understand why we do this, but I wish we could find a way NOT to do it.

  • Is Programmatic Ruining Advertising? in Media Insider on 07/19/2017

    Programmatic has been the trend over the last five years or so, but is it possible that we may see a backlash against it in the next two years? Programmatic is certainly not going away, but I do think marketers are starting to smell it for what it really is. It's a cost-saving strategy, which attempts to create the same ROI for a fraction of the cost when compared to more "traditional" forms of advertising.

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