Cory Treffiletti

Articles by Cory All articles by Cory

• Change The Default, But Check With Me First in Media Insider on 09/30/2026
  

  Google started moving legacy search campaigns into its AI Max product on Sept. 1, and the migration just happens automatically.

• Let's Analyze, Not Announce, New Software Releases in Media Insider on 09/23/2026
  

  Product marketing is no longer focused on announcing things. Instead, marketers become a team analyzing what's happening in real time, and reporting back.

• When Good Good Creative Is Actually Bad in Media Insider on 09/16/2026
  

  An ad in which a woman is shoved to the ground? How to avoid a snafu like the one Good Good faced.

• I Shopped For Eyeglasses And Found 3 Different AI Personalities in Media Insider on 09/09/2026
  

  ChatGPT went to work like a personal shopper, Claude treated the quest more like a research project, and Gemini functioned as a tiebreaker.

• I Don't Hate ChatGPT Ads -- But People Who Want To Sell Impressions Do in Media Insider on 09/02/2026
  

  When OpenAI began testing ads for users on both free and paid versions, it met almost instantaneous backlash.

• Creators Aren't Just A Simple Line Item These Days in Media Insider on 08/26/2026
  

  Nowadays brands are increasingly tying creator pay to actual outcomes such as sales lift, conversion, and attribution back to the store or the site.

• Curation Is More Than A Philosophical Take in Media Insider on 08/19/2026
  

  Curation doesn't just make the supply chain more honest. It makes it shorter.

• The Evolution Of 'Destination' Media in Media Insider on 08/12/2026
  

  Reach an audience today by putting content into social feeds and videos, and making sure you have enough information out there that your content can be inserted into AI responses,

• Why Is An Ad Served To A Bot Worth A Human Dollar? in Media Insider on 08/05/2026
  

  Blankspace is serving ads to AI agents in real time, right as someone asks a question, almost like a live auction.

• The Unspoken Risk In Delaying Paramount-WBD in Media Insider on 07/29/2026
  

  If the merger is still in limbo when next year's upfront cycle begins, we'll see advertisers and media buyers do what they always do when facing uncertainty.

Comments by Cory All comments by Cory

• What Happened To Agentic Media Buying? by Cory Treffiletti (Media Insider on 07/15/2026)
  

  Excellent take, Dave!  The oligopoly is definitely a concern for the broader market.

• 2024: A Media Insider Review by Gord Hotchkiss (Media Insider on 01/07/2025)
  

  This was a great post to recap the year, Gord.  I can't wait to see what we do this year! :-) 

• The Biggest Changes In 'TV' May Not Be What You Think by Cory Treffiletti (Media Insider on 05/22/2024)
  

  Roger - not to be too self-promotional, but check out our company at www.rembrand.com and a company called memorable.io for initial examples.

• The Future Of Digital Advertising Will Be Non-Standard by Dave Morgan (Media Insider on 12/07/2023)
  

  I am!  :-)

• Is Disney Trying To Reset The Playing Field In TV? by Cory Treffiletti (Media Insider on 07/26/2023)
  

  Product placement, jersey sponsorships and more!

• More Than Just Teen Spirit: The Moment Nirvana Changed My Life by Cory Treffiletti (Media Insider on 03/01/2023)
  

  I remember the first time i saw a Guns N Roses patch on the back of a jean jacket.  It was on a guy in my school and he was a hard-edged guy.  That being said he was a musical trail blazer too.

• Do We Really Need Twitter? by Cory Treffiletti (Media Insider on 12/21/2022)
  

  You are pretty upset about my column, Dan.  I am sorry to hear that.  If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost.  What i write is my personal opinion, which works well in a column such as this one.  I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well.  Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion.  I just think Twitter has run its course and some other platform could step in at some point.  Just ask MySpace.

• An Ode To Email (And Yes, It Rhymes) by Cory Treffiletti (Media Insider on 08/17/2022)
  

  Is that bad?  I have to have some fun when i write :-)

• Are All Video Views Created Equal? by Cory Treffiletti (Media Insider on 09/15/2020)
  

  Hey Ed.  As always, i value your opinion.  I do have to disagree on the video views.  Online is still a lean forward medium whereas broadcast is still a lean back.  I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement.  In broadcast, I can pick up my phone and stop paying attention at any minute.  Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.

• Relationships Key To Your Personal, Professional Growth by Cory Treffiletti (Media Insider on 02/12/2020)
  

  Nice to see your name in my inbox Lee!

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