Cory Treffiletti

Articles by Cory All articles by Cory

• Will AI Create Parity In The Agency Landscape? in Media Insider on 06/11/2025
  

  If you start an ad agency right now, you can begin from a position of immediate strength with the same tools large holding companies have.

• Why Creators Are Eating The World in Media Insider on 06/04/2025
  

  More marketers are exploring how to engage this channel in a way that scales and can be measured more accurately than in years past.

• Say Goodbye To SEO -- And Hello To LLMO in Media Insider on 05/28/2025
  

  With more and more queries handled by a generative AI format, large-language model optimization (LLMO) becomes the next step in marketing.

• Agencies Will Thrive With Cult-Of-Personality Model (Not AI) in Media Insider on 05/21/2025
  

  AI is still a linear model trained on existing data, while humans are better at being creative because we don't have to be linear in our thinking.

• The Ups And Downs Of Synthetic Data: Do We Even Need It Anymore? in Media Insider on 05/14/2025
  

  Synthetic data is, in my eyes, a stopgap. It is a good trick for predictive analytics to be more reliable, but it's still just predictive.

• 'Scrolling, Shopping And Sharing -- That's It!' in Media Insider on 05/07/2025
  

  Internet time has shifted to scrolling though social media videos, buying products, and sharing videos and memes.

• A Change Is Coming For (Agentic) Ad Agencies in Media Insider on 04/30/2025
  

  The question quickly arises: What role does the agency team play when AI agents can do much of the work?

• The Industry Needs To Explore New Ad Models ASAP in Media Insider on 04/23/2025
  

  Why are we not talking about ad avoidance? We're turning a blind eye to this existential threat to our industry.

• When Markets Crash, New Channels Emerge in Media Insider on 04/16/2025
  

  Periods of instability and budget cuts are rife with innovation and reallocation.

• Will You Steer Your Kids Toward A Job In Media? in Media Insider on 04/09/2025
  

  Maybe not. Instead, many folks are guiding their kids toward jobs that can't be easily replaced by AI.

Comments by Cory All comments by Cory

• 2024: A Media Insider Review by Gord Hotchkiss (Media Insider on 01/07/2025)
  

  This was a great post to recap the year, Gord.  I can't wait to see what we do this year! :-) 

• The Biggest Changes In 'TV' May Not Be What You Think by Cory Treffiletti (Media Insider on 05/22/2024)
  

  Roger - not to be too self-promotional, but check out our company at www.rembrand.com and a company called memorable.io for initial examples.

• The Future Of Digital Advertising Will Be Non-Standard by Dave Morgan (Media Insider on 12/07/2023)
  

  I am!  :-)

• Is Disney Trying To Reset The Playing Field In TV? by Cory Treffiletti (Media Insider on 07/26/2023)
  

  Product placement, jersey sponsorships and more!

• More Than Just Teen Spirit: The Moment Nirvana Changed My Life by Cory Treffiletti (Media Insider on 03/01/2023)
  

  I remember the first time i saw a Guns N Roses patch on the back of a jean jacket.  It was on a guy in my school and he was a hard-edged guy.  That being said he was a musical trail blazer too.

• Do We Really Need Twitter? by Cory Treffiletti (Media Insider on 12/21/2022)
  

  You are pretty upset about my column, Dan.  I am sorry to hear that.  If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost.  What i write is my personal opinion, which works well in a column such as this one.  I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well.  Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion.  I just think Twitter has run its course and some other platform could step in at some point.  Just ask MySpace.

• An Ode To Email (And Yes, It Rhymes) by Cory Treffiletti (Media Insider on 08/17/2022)
  

  Is that bad?  I have to have some fun when i write :-)

• Are All Video Views Created Equal? by Cory Treffiletti (Media Insider on 09/15/2020)
  

  Hey Ed.  As always, i value your opinion.  I do have to disagree on the video views.  Online is still a lean forward medium whereas broadcast is still a lean back.  I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement.  In broadcast, I can pick up my phone and stop paying attention at any minute.  Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.

• Relationships Key To Your Personal, Professional Growth by Cory Treffiletti (Media Insider on 02/12/2020)
  

  Nice to see your name in my inbox Lee!

• Empowering A Decision-Oriented Company Culture by Cory Treffiletti (Media Insider on 12/06/2017)
  

  Paula Lynn.   I don't know what to say.  This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb.  Thanks!  :-)

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