Cory Treffiletti

Articles by Cory All articles by Cory

• Can Agency Employees Unionize? in Media Insider on 12/17/2025
  

  If technology can replace workers, how could workers form a strong enough union that would give them any leverage or power?

• Are You A Fan Of Micro-Dramas? in Media Insider on 12/10/2025
  

  These 90-second dramatic videos, resembling over-the-top soap operas, draw lots of eyeballs and monetization opportunities.

• Will Rufus, Sparky And Friends Ruin Cyber Monday? in Media Insider on 12/03/2025
  

  If AI-based shopping becomes the dominant form of discovery, email marketing will be obsolete faster than you can say "click-through."

• Would You Read This For A $100 Amazon Gift Card? in Media Insider on 11/26/2025
  

  Companies offer to pay me with gift cards to take meetings and vet their tools. I have to wonder, does this strategy really work?

• My Early Predictions For 2026 Are Ready -- Are You? in Media Insider on 11/19/2025
  

  The industry will begin to adopt more non-interruptive, innovative ad formats for video advertising.

• The Best Ability Is Availability (Kudos To Fubo) in Media Insider on 11/12/2025
  

  Tale of a streaming platform switch: Hulu fumbled with sign-up, and Fubo made it easy. So Fubo for the win.

• Will Creators Suffer The Same Fate As Reality TV? in Media Insider on 11/05/2025
  

  Cable still likes reality TV, but there are only a few stable franchises on premium TV. Creators will follow a similar path as they grow.

• Welcome To Ad Wars 2025 in Media Insider on 10/29/2025
  

  The western front of the ad-tech war is between Amazon and The Trade Desk, which came to a head with the leak of Amazon's DSP deck.

• The Costs Of Poor AI Creative Slop in Media Insider on 10/22/2025
  

  Bad creative wastes media dollars AND has a detrimental impact on your brand.

• What I Learned About Marketing From Taylor Swift in Media Insider on 10/15/2025
  

  Among those lessons: Explore the art of the product rollout, as Taylor does with great variety.

Comments by Cory All comments by Cory

• 2024: A Media Insider Review by Gord Hotchkiss (Media Insider on 01/07/2025)
  

  This was a great post to recap the year, Gord.  I can't wait to see what we do this year! :-) 

• The Biggest Changes In 'TV' May Not Be What You Think by Cory Treffiletti (Media Insider on 05/22/2024)
  

  Roger - not to be too self-promotional, but check out our company at www.rembrand.com and a company called memorable.io for initial examples.

• The Future Of Digital Advertising Will Be Non-Standard by Dave Morgan (Media Insider on 12/07/2023)
  

  I am!  :-)

• Is Disney Trying To Reset The Playing Field In TV? by Cory Treffiletti (Media Insider on 07/26/2023)
  

  Product placement, jersey sponsorships and more!

• More Than Just Teen Spirit: The Moment Nirvana Changed My Life by Cory Treffiletti (Media Insider on 03/01/2023)
  

  I remember the first time i saw a Guns N Roses patch on the back of a jean jacket.  It was on a guy in my school and he was a hard-edged guy.  That being said he was a musical trail blazer too.

• Do We Really Need Twitter? by Cory Treffiletti (Media Insider on 12/21/2022)
  

  You are pretty upset about my column, Dan.  I am sorry to hear that.  If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost.  What i write is my personal opinion, which works well in a column such as this one.  I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well.  Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion.  I just think Twitter has run its course and some other platform could step in at some point.  Just ask MySpace.

• An Ode To Email (And Yes, It Rhymes) by Cory Treffiletti (Media Insider on 08/17/2022)
  

  Is that bad?  I have to have some fun when i write :-)

• Are All Video Views Created Equal? by Cory Treffiletti (Media Insider on 09/15/2020)
  

  Hey Ed.  As always, i value your opinion.  I do have to disagree on the video views.  Online is still a lean forward medium whereas broadcast is still a lean back.  I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement.  In broadcast, I can pick up my phone and stop paying attention at any minute.  Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.

• Relationships Key To Your Personal, Professional Growth by Cory Treffiletti (Media Insider on 02/12/2020)
  

  Nice to see your name in my inbox Lee!

• Empowering A Decision-Oriented Company Culture by Cory Treffiletti (Media Insider on 12/06/2017)
  

  Paula Lynn.   I don't know what to say.  This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb.  Thanks!  :-)

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