Cory Treffiletti

Articles by Cory All articles by Cory

• Why Events Still Matter in Media Insider on 07/23/2025
  

  Look at what happened after the pandemic: People flocked back to in-person events as soon as they could, to see real people IRL.

• Is Frequency An Effective Strategy? in Media Insider on 07/16/2025
  

  When used in a strategic fashion, frequency is a way to build a relationship, but it needs to be modulated with careful timing.

• Can Social Media Be Swept To Give Kids A Chance To Grow Up? in Media Insider on 07/09/2025
  

  We focus so often on data privacy, but what about a statute of limitations for data access, especially when it comes to minors and young people?

• Are Media Strategists Becoming Innovation-Averse? in Media Insider on 07/02/2025
  

  Yes, if the process to bring in news idea is filled with friction, and strategists find it easier to use variations of currently accepted solutions.

• Dear Media Buyers: You'd Better Get An Agent in Media Insider on 06/25/2025
  

  That is, get an AI agent, which creates massive efficiency for the foundation of advertising. But where does its role begin -- and end?

• Why AI Will Never Replace Cannes Lions in Media Insider on 06/18/2025
  

  Compared to last year, the tone and tenor of the conversations about AI at Cannes have changed.

• Will AI Create Parity In The Agency Landscape? in Media Insider on 06/11/2025
  

  If you start an ad agency right now, you can begin from a position of immediate strength with the same tools large holding companies have.

• Why Creators Are Eating The World in Media Insider on 06/04/2025
  

  More marketers are exploring how to engage this channel in a way that scales and can be measured more accurately than in years past.

• Say Goodbye To SEO -- And Hello To LLMO in Media Insider on 05/28/2025
  

  With more and more queries handled by a generative AI format, large-language model optimization (LLMO) becomes the next step in marketing.

• Agencies Will Thrive With Cult-Of-Personality Model (Not AI) in Media Insider on 05/21/2025
  

  AI is still a linear model trained on existing data, while humans are better at being creative because we don't have to be linear in our thinking.

Comments by Cory All comments by Cory

• 2024: A Media Insider Review by Gord Hotchkiss (Media Insider on 01/07/2025)
  

  This was a great post to recap the year, Gord.  I can't wait to see what we do this year! :-) 

• The Biggest Changes In 'TV' May Not Be What You Think by Cory Treffiletti (Media Insider on 05/22/2024)
  

  Roger - not to be too self-promotional, but check out our company at www.rembrand.com and a company called memorable.io for initial examples.

• The Future Of Digital Advertising Will Be Non-Standard by Dave Morgan (Media Insider on 12/07/2023)
  

  I am!  :-)

• Is Disney Trying To Reset The Playing Field In TV? by Cory Treffiletti (Media Insider on 07/26/2023)
  

  Product placement, jersey sponsorships and more!

• More Than Just Teen Spirit: The Moment Nirvana Changed My Life by Cory Treffiletti (Media Insider on 03/01/2023)
  

  I remember the first time i saw a Guns N Roses patch on the back of a jean jacket.  It was on a guy in my school and he was a hard-edged guy.  That being said he was a musical trail blazer too.

• Do We Really Need Twitter? by Cory Treffiletti (Media Insider on 12/21/2022)
  

  You are pretty upset about my column, Dan.  I am sorry to hear that.  If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost.  What i write is my personal opinion, which works well in a column such as this one.  I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well.  Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion.  I just think Twitter has run its course and some other platform could step in at some point.  Just ask MySpace.

• An Ode To Email (And Yes, It Rhymes) by Cory Treffiletti (Media Insider on 08/17/2022)
  

  Is that bad?  I have to have some fun when i write :-)

• Are All Video Views Created Equal? by Cory Treffiletti (Media Insider on 09/15/2020)
  

  Hey Ed.  As always, i value your opinion.  I do have to disagree on the video views.  Online is still a lean forward medium whereas broadcast is still a lean back.  I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement.  In broadcast, I can pick up my phone and stop paying attention at any minute.  Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.

• Relationships Key To Your Personal, Professional Growth by Cory Treffiletti (Media Insider on 02/12/2020)
  

  Nice to see your name in my inbox Lee!

• Empowering A Decision-Oriented Company Culture by Cory Treffiletti (Media Insider on 12/06/2017)
  

  Paula Lynn.   I don't know what to say.  This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb.  Thanks!  :-)

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