Cory Treffiletti

Articles by Cory All articles by Cory

• How A 'Self-Aware' AI Can Improve Customer Service in Media Insider on 01/28/2026
  

  An AI voicebot confirmed it was an AI, and then provided excellent customer support, answering my questions and doing what I asked it to do.

• Exploring The Peaceful Transition Of Power In Advertising in Media Insider on 01/21/2026
  

  The worst thing a leader can do is hang on too long, promising a transition but never making it happen.

• When Did We Ruin All Forms Of Communication? in Media Insider on 01/14/2026
  

  I get calls, texts and emails all day, and I only engage with about 15% of all inbound communication. The other 85% is truly garbage.

• Gen AI Creative Is Not Replacing Designers Anytime Soon in Media Insider on 01/07/2026
  

  Using gen AI tools, you type in a prompt, get an output, and have to revisit the prompt to get refinements. Most times it doesn't work.

• What I Learned About Marketing From... Pearl Jam in Media Insider on 12/30/2025
  

  First off, it's about being authentic. Pearl Jam has never put its name on something its members didn't believe in.

• Best Practice For Emails: Expect Never To Click Again in Media Insider on 12/24/2025
  

  B2C email is dead in terms of driving attributable and measurable sales. There's just too much fraud in the space.

• Can Agency Employees Unionize? in Media Insider on 12/17/2025
  

  If technology can replace workers, how could workers form a strong enough union that would give them any leverage or power?

• Are You A Fan Of Micro-Dramas? in Media Insider on 12/10/2025
  

  These 90-second dramatic videos, resembling over-the-top soap operas, draw lots of eyeballs and monetization opportunities.

• Will Rufus, Sparky And Friends Ruin Cyber Monday? in Media Insider on 12/03/2025
  

  If AI-based shopping becomes the dominant form of discovery, email marketing will be obsolete faster than you can say "click-through."

• Would You Read This For A $100 Amazon Gift Card? in Media Insider on 11/26/2025
  

  Companies offer to pay me with gift cards to take meetings and vet their tools. I have to wonder, does this strategy really work?

Comments by Cory All comments by Cory

• 2024: A Media Insider Review by Gord Hotchkiss (Media Insider on 01/07/2025)
  

  This was a great post to recap the year, Gord.  I can't wait to see what we do this year! :-) 

• The Biggest Changes In 'TV' May Not Be What You Think by Cory Treffiletti (Media Insider on 05/22/2024)
  

  Roger - not to be too self-promotional, but check out our company at www.rembrand.com and a company called memorable.io for initial examples.

• The Future Of Digital Advertising Will Be Non-Standard by Dave Morgan (Media Insider on 12/07/2023)
  

  I am!  :-)

• Is Disney Trying To Reset The Playing Field In TV? by Cory Treffiletti (Media Insider on 07/26/2023)
  

  Product placement, jersey sponsorships and more!

• More Than Just Teen Spirit: The Moment Nirvana Changed My Life by Cory Treffiletti (Media Insider on 03/01/2023)
  

  I remember the first time i saw a Guns N Roses patch on the back of a jean jacket.  It was on a guy in my school and he was a hard-edged guy.  That being said he was a musical trail blazer too.

• Do We Really Need Twitter? by Cory Treffiletti (Media Insider on 12/21/2022)
  

  You are pretty upset about my column, Dan.  I am sorry to hear that.  If it makes you feel any better, I do not coordinate my column with the rest of the editorial staff at Mediapost.  What i write is my personal opinion, which works well in a column such as this one.  I have been writing in that fashion for 23 years.Everyone is entitled to their personal opinion, and I am happy that you are able to voice yours in the comments as well.  Have a good holiday!And to be clear, I am a supporter of anyone being able to voice their opinion.  I just think Twitter has run its course and some other platform could step in at some point.  Just ask MySpace.

• An Ode To Email (And Yes, It Rhymes) by Cory Treffiletti (Media Insider on 08/17/2022)
  

  Is that bad?  I have to have some fun when i write :-)

• Are All Video Views Created Equal? by Cory Treffiletti (Media Insider on 09/15/2020)
  

  Hey Ed.  As always, i value your opinion.  I do have to disagree on the video views.  Online is still a lean forward medium whereas broadcast is still a lean back.  I think the lean forward mechanism and the skippable formats make for a clearer understanding of engagement.  In broadcast, I can pick up my phone and stop paying attention at any minute.  Online, I can just wait the 5 seconds to skip unless the ad is interesting to me.

• Relationships Key To Your Personal, Professional Growth by Cory Treffiletti (Media Insider on 02/12/2020)
  

  Nice to see your name in my inbox Lee!

• Empowering A Decision-Oriented Company Culture by Cory Treffiletti (Media Insider on 12/06/2017)
  

  Paula Lynn.   I don't know what to say.  This is the first time in many, many years that you didn't bash me on here and refer to my article in a way that made me sound dumb.  Thanks!  :-)

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