Atlas Institute Reveals Holiday Online Shopping Findings

  • November 6, 2003
A soon-to-be-released study by The Atlas Institute has found that the online holiday shopping season is expected to crest during the week of December 8-12. Other findings include that Mondays were the most popular online shopping days last year (which, the company says, is indicative of weekend offline shopping and weekday online comparison and bargain shopping) and that the most active time for online holiday shoppers was between noon and 3 p.m. EST.
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