• Adweek, Tuesday, July 3, 2012 3:13 PM

"Shiny cars, action stars (by way of cover guy Jeremy Renner), and pretty girls" will be featured in Esquire's trailer for its August issue, out on newsstands July 10, writes Emma Bazilian.

The trailer -- probably a first in magazine history, though the pub earlier shot a trailer publicizing a piece in its May ish -- "will be posted on the magazine’s website, YouTube channel and Facebook this week, and it will also be embedded in a QR code on the cover of the magazine so that newsstand buyers can preview the issue before they buy." (But can't potential buyers already sample mags by paging through them briefly? Or have mean newsstand owner killed off print sampling by now?)

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