LiveRail Unveils Tool To Block Unwanted Ads For Publishers

LiveRail, a San Francisco-based video ad platform for publishers, this week unveiled “Checkpoint,” a tool that allows publishers to block unwanted ads from a real-time bidding environment before they are displayed to the public.

LiveRail CEO Mark Trefgarne said in a statement, "This new technology is designed to alleviate any fear publishers may have that RTB equates to less control over what appears on their sites by giving them granular control, down to the creative level, across all the RTB buyers they work with."

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