• by Carrie Cummings , July 12, 2012

Merkle, a customer relationship marketing (CRM) firm based in Columbia, MD, recently acquired San Francisco-based technology-enabled mobile solutions provider 5^th Finger. Merkle hopes the acquisition will strengthen their current mobile marketing practice.

Merkle, one of the nations largest privately held companies, specializes in data-based marketing solution. In 2011, the company’s revenue exceeded $300 million.

Both companies are so far pleased with the alliance. David Williams, chairman and CEO of Merkle said in a release, “5th Finger’s unique hybrid of being a traditional mobile agency and deep technology platform provider will help expand Merkle’s capabilities to meet the changing landscape of marketing fueled by the evolution of the mobile space.”

Patrick Collins, 5^th Finger CEO echoed Williams’ sentiment, stating, “We can now bring 5th Finger’s customers a deeper, more analytics driven mobile solution, which aligns with our vision of delivering increasingly relevant, engaging and successful mobile programs to market for our clients.” He continued, “With Merkle’s extensive client-base, a marriage between our two businesses feels very natural. I am excited to continue our rapid growth and to leverage the Merkle brand to attract the best mobile talent in the industry.”

5^th Finger will be positioned within the company’s Digital Solutions Group, according to the release, and will continue to be a capability brand.