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Former Editor, MediaPost

Articles by Carrie All articles by Carrie

  • Negotiating a New Frontier in Media Magazine on 04/16/2013

  • GoPro's Strategy Does End Run Around Super Bowl in Marketing Daily on 01/31/2013

    The camera marketer has settled on nine local markets to air its ads during the game. Viewers in New York, Los Angeles, San Francisco, Portland, Ore., Seattle, San Diego, Salt Lake City and Denver will see GoPro's Super Bowl effort sometime during the game.

  • Marketers Roll Out Super Bowl Teasers in Marketing Daily on 01/27/2013

    Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunday. While consumers have an idea of what to expect from a handful of advertisers, the rest of the ad playing field is wide open. There is, however, a general consensus on what can be expected.

  • GEICO, Universal In Line-up For 'Puppy Bowl' 2013 in Marketing Daily on 01/24/2013

    "Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years past, we have added the Kitty Halftime sponsored by Bissell, the Icebreaker Timeout feature and Subaru integration in the show open."

  • To Release Or Not To Release Before Game Day in Marketing Daily on 01/22/2013

    "The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & Partners, whose ad for Doritos will air this year. "After a while, your message can be drowned out."

  • First-Timers Dip Toes In Super Bowl Arena in Marketing Daily on 01/21/2013

    Gildan, a wholesale company that produces t-shirts and other clothing basics. In an effort to debut on the national stage as a major contender for Hanes and Fruit of the Loom, Gildan enlisted advertising agency DeVito/Verdi to come up with the 30-second spot.

  • SiteScout Publishes Real Simple Guide To Real-Time Bidding in Real-Time Daily on 01/20/2013

    Self-serve DSP SiteScout has published a guide to real-time bidding (RTB). Called the Knowledge Center, the free reference pages include easily accessible infographics and snappy videos designed to demystify the RTB business for marketers.

  • Getting The Most From A Super Bowl Spend in Marketing Daily on 01/20/2013

    Tim Calkins, clinical professor of marketing at The Kellogg School of Management at Northwestern, and co-author of the annual Kellogg School Super Bowl Advertising Review, has suggestions for marketers and advertisers who want to get the most out of their Super Bowl buy.

  • TubeMogul Gets A Lot Of Lotame, 140 Audience Segments in Real-Time Daily on 01/17/2013

    Online video ad buying platform TubeMogul this morning unveiled a deal with audience data management firm Lotame that will enable TubeMogul's customers to utilize "pre-packaged audience segments" from Lotame to help them target online video audience buys.

  • Full Service, Full Throttle: Full Service Agency of the Year - Hill Holliday in MAD Boston on 01/04/2013

    Once again, Hill Holiday takes top honors for doing it all, and doing it right. Some 200 miles north of Madison Avenue, full-service agency Hill Holliday sticks out as a Brahmin among other prominent agencies in the land of bean and cod. Founded in Boston in 1968, the Interpublic Group company now has offices in all the major U.S. advertising hubs - New York, Miami, San Francisco - and even one in Greenville, S.C.

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