• November 29, 2003

IndustryBrains, a firm that specializes in contextual site specific advertising, has expanded to the United Kingdom through agreements with VNU Net and IDG Communications. IndustryBrains already has nearly 50 web publisher partners in the U.S. including BusinessWeek Online, CMP Media, IDG, Ziff Davis Media and BankRate. Paid listings advertisers can buy into marketplace sections of individual sites or can buy into IndustryBrain's high-audience-composition technology vertical. "IndustryBrains has a substantial presence in the IT space in the U.S.," says IndustryBrains CEO Erik Matlick. "We have now partnered with two of the most prominent technology publishers in the UK, expanding our reach for advertisers while maintaining contextual relevancy." IndustryBrains' automated system allows advertisers to pay with their credit card and renew automatically eliminating billing or account management hassles for the publisher.