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Facebook Tests "Sponsored Results"
- TechCrunch, Friday, July 20, 2012 11:44 AM
Facebook reportedly is testing a new format of search ads dubbed “Sponsored Results,” which let advertisers show ads in the Facebook search “typeahead” to users looking for
a particular Page, app, or Place. “It basically will let businesses divert traffic from each other,” TechCrunch writes. For Facebook, “Sponsored Results could be big for [the
company’s] bottom line, pulling in ad dollars from direct advertisers with something to sell.”
