NASCAR, Toyota And Sprint Launch 'Contenders Live'
- July 25, 2012
NASCAR has launched a new Toyota and Sprint-sponsored fan program called Contenders Live. It allows fans to interact directly with the twelve Chase for the NASCAR Sprint Cup contenders at the House of Blues on Wednesday, Sept.12.
Motorsports and Engagement Marketing Keith Dahl; NASCAR Senior Director of Partnership Marketing Lou Garate; Chicagoland Speedway President Scott
Paddock
The NASCAR Contenders Live program involves Chase contenders interacting onstage with NASCAR fans by talking about how they plan to win the NASCAR Sprint Cup Series
championship.
It is the first time the top-twelve Chase for the NASCAR Sprint Cup drivers will be in one room at the same time answering fan questions, per the
sanctioning organization.
An associated sweepstakes involves a grand prize of a 2012 Toyota Camry SE, two tickets to the first-ever NASCAR Contenders Live sponsored by Toyota and Sprint fan event, two VIP tickets and two VIP passes to attend the NASCAR Sprint Cup Series race at Chicagoland Speedway on Sept. 16, a one-year subscription to SiriusXM Satellite radio and $500 cash.
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NASCAR is soooo tired. This is the last thing I want to watch. The banter goes like this. Fan: "How do you plan to win?" NASCAR driver: "Well, I'm going to go straight for a little bit, then turn left and then wait until the last few laps when 'there is a yellow flag' then we'll start racing." Yawning.