IndustryBrains, the business performance-based media firm that specializes in contextual marketplace advertising, announced this week that it has expanded its partnership with Business Week Online to
provide contextual cost per click advertising opportunities across the entire BusinessWeek Online site. After a trial period of two months, BusinessWeek Online and IndustryBrains signed an agreement
to display contextually relevant advertiser text listings across the entire BusinessWeek Online web site under the heading "BusinessWeek Mall." Advertisers are now able to purchase placements on seven
contextually relevant categories utilizing an auction bidding system. The more the advertisers pay for a click, the higher their rank in the text listings. BusinessWeek Online users will be presented
with relevant sponsored links while they are looking for business and finance information. Unique to IndustryBrains, advertisers bid for placement by site-specific categories, not keywords, so the
results are guaranteed to uphold the quality of the editorial and are never confined to the keyword itself.