As initially reported in OnlineMediaDaily on July 31, San Mateo-based BrightEdge released a study that shows that the number of people following the top 100 brands in the Google+ social network rose 54% to 12 million in the past two months.
"Our brand customers focus on channels from which they can drive measurable traffic and conversions," said Jim Yu, BrightEdge CEO. "Google has Google+ content in
their search engine results pages, and Bing has both Facebook and Twitter results in their SERPs. We see brands trying more than one channel."