GfK Unveils 'Digital Market Intelligence,' Combines Dimestore, nurago To Follow Consumer Purchase Cycle

  • August 2, 2012

Global marketing and media research supplier GfK this morning unveiled Digital Market Intelligence (DMI), a new global practice "to help companies gain a complete picture of their return on digital marketing and advertising investments." The new unit combines the capabilities of Knowledge Networks' Dimestore and nurago, which were both recently acquired by GfK.

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