Quigo Adds ROI Tracking and Analysis to Their SEM Solution

  • October 15, 2003
Quigo Technologies, a developer of proprietary search solutions for online contextual advertising, search engine marketing and business intelligence, announces the addition of ROI tracking and analysis to the FeedPoint(TM) search engine marketing solution. The integration of ROI analysis provides actual cost-of-sales data, enabling customers to evaluate their search marketing campaigns' performance according to keywords, product pages, search engines or many other sales variables. Quigo's FeedPoint is a turn-key Search Engine Marketing (SEM) solution that delivers qualified traffic from search engine queries directly to the relevant product page of leading e-commerce sites.
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