Terra Lycos and Google Inc. on Tuesday announced a multi-year agreement making contextually-targeted advertisements through the Google AdSense program available on selected sites throughout the Terra
Lycos Network. Google will provide relevant contextually-targeted ads to pages of Terra Lycos' U.S. properties including Angelfire, HotWired, Lycos.com, Matchmaker, Quote, Raging Bull, Terra.com,
Tripod, Webmonkey, WhoWhere and Wired. This agreement extends the reach for Google advertisers to a potential of tens of millions of Terra Lycos users in the U.S., while providing Terra Lycos
additional revenue from its individual sites when users click on Google advertisements. Through AdSense, Lycos users will see advertisements targeted to the unique content of pages throughout the
Terra Lycos Network. This alliance will leverage Google's contextual advertising to provide relevant text-based ads to Terra Lycos users with the relevancy of the ads being a high priority for both
companies. The sites within the Terra Lycos Network offer a wide range of topics for Google's advertisers such as travel, finance, arts, music, entertainment, business, hobbies, dating, games and
more. As soon as a Lycos page is viewed, AdSense identifies the meaning of a Lycos web page and then automatically serves relevant text-based ads to the viewer on the page.