Interactive marketing and advertising agency itraffic has launched an online advertising campaign to drive awareness and reservations to LasVegas.com. LasVegas.com offers hotel rates, show tickets,
air travel, tours and golf reservations as well as insider information and tips on gambling, weddings, nightclubs, spas, shopping, dining and local news. An initial teaser campaign, created by
itraffic, will generate interest and awareness that this all-inclusive destination website is available to travelers. A secondary campaign, scheduled to launch mid-October, will promote the resort
hotels, shows, tours, golf and transportation that LasVegas.com has to offer. Capitalizing on visual images that are unmistakably Las Vegas, no copy or city name is used in the teaser campaign. A
visual of the strip appears in the midst of a desert. When users click on the ad, they are taken to LasVegas.com. The initial teaser campaign will run from mid-September through the second week in
October. Campaign impressions are expected to reach over 39 million, with the majority of the campaign running on Yahoo and iWon.