Top 10 DMAs in which adults who consider themselves “Active Adventurers” reside:
- Bend, OR
- Salt Lake City,
UT
- Missoula, MT
- Eugene, OR
- Butte-Bozeman, MT
- Cheyenne-Scottsbluff, WY-NE
- La Crosse-Eau Claire, WI
- Parkersburg, WV
- Casper-Riverton, WY
- Eureka, CA
*Prefer vacation destinations that give them plenty to do, like theme parks, sightseeing, physical exercise and outdoor recreation.
Source: GfK MRI’s 2011 Market-by-Market Study
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