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'Folio' Mag Sets Metered Paywall

  • Folio, Tuesday, August 14, 2012 2:38 PM

Folio, the pub that covers the magazine business, is launching a metered paywall for its digital edition, effective immediately, "to place a clear value on our content," and "allow us to invest in adding regular multimedia features, more voices, more connectivity and more content," writes Editor Bill Mickey. "Also, as a brand that covers the digital-media transformation, we seek to not just reflect what the industry is doing, but to lead it as well."

Readers will have access to eight articles a month "on a complementary [sic] basis" (Memo to Folio folks: please correct this misspelling/misused word, especially embarrassing for a pub that goes inside the business of publishing. It's "complimentary") before they're advised to subscribe by the month ($14.95) or year ($69.95).



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