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Facebook Goes For Traditional Ads

Facebook has started testing a new ad unit that lets Pages pay to show their posts to people who didn’t subscribe to them. Previously, Pages could only reach those people who weren’t fans through ads in the web sidebar or Sponsored Stories noting their friends had interacted with the Page. Thus it seems to make the Facebook paradigm irrelevant, since it obviates the need for "Likes." 

Read the whole story at Tech Crunch »

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