Seventeen magazine has started using e-commerce widgets that ask users to "shop now" in support of the anti-bullying group Stomp Out Bullying. Mulu is powering the widgets. If readers click through
and make a purchase, Mulu and the nonprofit will each get a portion of the affiliate commission. But the program has drawbacks -- including that consumers must leave Seventeen.com in order to check
out. Mashable also reports that a Seventeen reader complained that Mulu doesn't always take people to sites with the cheapest prices.